What Do YOU pay for chocolate?
Posted in:
Opinion
Hi Brad,
here in South Africa (don't know how much will help you) we sell chocolate at ca $13/kg (71% dark) and ca $10/kg for a milk 38%.setting us in a medium high price range.
We are a small bean to bar organic chocolate factory (1T/month) that sell as well to restaurants and hotels.
we are competing against
A)the big guys (callebaut,vahlrona,lindt,belcolade, ect)
B) against lower level of chocolate (chocolate is chocolate...we hear that a lot here!!)
C)No one else sells organic chocolate, so it is hard to compare "apple with apple" fairly.
I am telling you that simply because if you produce an excellent chocolate and you approach directly Pastry Chefs you will be able to enter the market without problems.
Being a Pastry Chef my self, we have managed to "speak the same language" of the Pastry Chefs of some of the major 5 star hotel in Cape Town.
We offer them chocolate and chocolate solutions,ideas and customer care that makes the difference between us and a just a sale rep of a big guy.
Taste and consistency of course is what will make you competitive but on this, i believe some of us has a lot to learn from you!
All the best with the new shop!
PS: i sent you some chocolate few months ago via a client of us coming back to Canada, have you ever received it? (Cocoafair)
Nino